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How to Personalize SMS and WhatsApp Campaigns Using Merge Tags

SMS campaigns allow you to send important messages to your event attendees via SMS or WhatsApp. This guide explains how to create, schedule, and personalize SMS campaigns using merge tags within the vFairs platform.

Step 1: Navigate to SMS Campaigns

From the left-hand navigation menu, click Marketing to expand the section, then select SMS Campaigns.

 



Step 2: Create a New Campaign

On the SMS Campaigns page, click the + Create Campaign button located in the top-right corner.

Step 3: Enter Campaign Details

A Create SMS Campaign panel will appear on the right side of the screen.

Enter a descriptive name in the Campaign Name field.

Step 4: Select When to Send the Campaign

Under When to Send Campaign?, choose one of the following options:
- Draft
- During Registration
- After Registration

Step 5: Select Your Audience

Choose the desired audience from the Audience Segment dropdown.

By default, All Attendees will be selected.

Step 6: Select Sending Type

Choose the desired communication channel:

  • SMS
  • WhatsApp

 

Step 7: Compose Your Message

Enter your message in the SMS Text field.

Personalize Messages Using Merge Tags

Merge tags automatically pull attendee-specific information and insert it into the SMS or WhatsApp message at the time of delivery. This helps create a more personalized communication experience.

The following merge tags are available:

Merge Tag Description
@firstname Displays the attendee's first name
@lastname Displays the attendee's last name
@email Displays the attendee's email address
@attendeeqr Displays the attendee's unique QR code link