How to Setup Pardot Integration with vFairs

Learn how to integrate Pardot with vFairs for seamless synchronization of attendee data. This guide covers the entire setup process, from field mapping to integration testing, and how to add prospects to a list in Pardot after creating or updating.

Overview of the Integration Process

• Field Selection: Identify the key user profile attributes to collect during registration (e.g., name, email, phone number).
• Create Fields in vFairs: Use the vFairs Form Builder to create the necessary registration fields.
• Create Fields in Pardot: Set up the corresponding fields in Pardot to enable data synchronization.
• Field Mapping: Map the registration fields between vFairs and Pardot to ensure data consistency.
• Add Prospect to List: After creating or updating a prospect in Pardot, automatically add them to a specified list for better segmentation and follow-up.
• Integration Testing: Test the integration by registering a user and verifying that the data appears correctly in Pardot, including the prospect list membership.

Access the Integrations Dashboard

1. Log in to your vFairs backend dashboard to access the integration features.
2. On the left menu bar, scroll down and locate the Integrations button.
3. Click the Integrations button to enter the integration hub.
4. Browse through the list of available apps and select Pardot.
5. Click the Configure button to begin setting up your Pardot integration.
   

Configuration of the Pardot Integration

1. Click Launch Setup to start the process.
2. Connect your Pardot account by providing your credentials. Pardot may require two-factor authentication.
3. Select the Pardot account if you have multiple accounts associated.
4. The integration list will then be displayed.
   

Configure Create or Update Prospect Integration

1. Click the Setup and Enable button for the Pardot integration.
2. You will be presented with a Yes/No option — always select Yes to allow prospect creation and updates.
3. Click Next to proceed.
   

Matching Fields and Add Prospect to Pardot List

• These fields correspond to the data collected from your vFairs registration form.
• Click on a Pardot field to view all available corresponding fields from the vFairs registration data.
• Use the search box within each field to quickly find specific vFairs data fields by name (e.g., “First Name”).
• The most recently registered attendees will be identified for confirmation of field matching.

• After field matching, on the next screen, enable the option to Add prospect to list.
• Select or create the Pardot list where you want the newly created or updated prospects to be added.
• This step ensures that every prospect synced from vFairs is automatically added to the specified list for targeted marketing and follow-up.

Finalize Setup

• Click Next and then Save to confirm your integration settings.
• Your Pardot integration with vFairs is now ready and will sync attendee registration data automatically.
  

Integration Workflow and Support

If you have any additional questions or need further assistance, please don't hesitate to reach out to our integration team at Integrations