--- title: How to Create and Use Custom Attendee Registration Form Merge Tags in Email Campaigns description: Learn how to create custom merge tags from attendee registration form fields and use them in email campaigns to dynamically personalize content and capture user-specific details when sending campaigns. --- [Skip to content](https://help.vfairs.com/knowledge/how-to-create-add-custom-merge-tags-to-email-campaigns#main-content) English Show submenu for translations [Customer portal](https://support.vfairs.com/care?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://support.vfairs.com/care) Welcome to vFairs Help Center - There are no suggestions because the search field is empty. 1. [Help Center](https://help.vfairs.com/knowledge?hsLang=en) 2. [Marketing](https://help.vfairs.com/knowledge/marketing?hsLang=en) 3. [Email Campaigns](https://help.vfairs.com/knowledge/marketing?hsLang=en#email-campaigns) # How to Create and Use Custom Attendee Registration Form Merge Tags in Email Campaigns ## Learn how to create custom merge tags from attendee registration form fields and use them in email campaigns to dynamically personalize content and capture user-specific details when sending campaigns.   - Navigate to the **“Registration”** section in the backend and open **“Form Builder.”** **![](https://help.vfairs.com/hs-fs/hubfs/image-png-Jul-18-2025-02-39-15-9705-PM.png?width=152&height=319&name=image-png-Jul-18-2025-02-39-15-9705-PM.png)** - Click the **“Edit Form Fields”** icon for the Attendee Registration Form. ![](https://help.vfairs.com/hs-fs/hubfs/image-png-Jul-18-2025-02-41-51-9130-PM.png?width=2562&height=457&name=image-png-Jul-18-2025-02-41-51-9130-PM.png) - When adding a new field or editing an existing one, a **merge tag (slug)** will be automatically generated in the *Slug/Merge Tag* field. ![](https://help.vfairs.com/hs-fs/hubfs/image-png-Jul-18-2025-02-42-47-6974-PM.png?width=2064&height=932&name=image-png-Jul-18-2025-02-42-47-6974-PM.png) - Save the form and go to the **“Marketing”** section, then open **“Email Campaigns.”** **![](https://help.vfairs.com/hs-fs/hubfs/image-png-Jul-18-2025-02-43-26-0675-PM.png?width=205&height=306&name=image-png-Jul-18-2025-02-43-26-0675-PM.png)** - In the campaign builder, click the **“Copy Tags”** button located at the top-right corner. ![](https://help.vfairs.com/hs-fs/hubfs/image-png-Jul-18-2025-02-44-16-4699-PM.png?width=2524&height=289&name=image-png-Jul-18-2025-02-44-16-4699-PM.png) - From the **“Select Tag Type”** dropdown, choose **“Registration Form Tags.”** **![](https://help.vfairs.com/hs-fs/hubfs/image-png-Jul-18-2025-02-45-42-7203-PM.png?width=1704&height=1110&name=image-png-Jul-18-2025-02-45-42-7203-PM.png)** - You will see tags of all fields created in the attendee registration form along with their respective merge tags. - Copy the required merge tag and paste it into the **body of your email campaign.** **![](https://help.vfairs.com/hs-fs/hubfs/image-png-Jul-18-2025-02-46-32-2436-PM.png?width=1783&height=861&name=image-png-Jul-18-2025-02-46-32-2436-PM.png)** **![](https://help.vfairs.com/hs-fs/hubfs/image-png-Jul-18-2025-02-50-23-9648-PM.png?width=394&height=271&name=image-png-Jul-18-2025-02-50-23-9648-PM.png)** - 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