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How to Create and Manage a Lead Capture Form

A Lead Capture Form is a crucial tool for collecting and qualifying leads at an event. Follow these steps to create and edit a lead capture form effectively.

Steps to Create a Lead Capture Form

 

  1. Log in to the backend portal with your credentials.

  2. From the left navigation menu, select Lead Capture

  3. Click on Lead Forms

  4. You will be redirected to the Lead Capture Form Builder screen.

  5. On the Form Builder screen, you will see two sections:

    • Default Lead Forms:
      These are pre-built forms with default templates used for general lead capture.

    • Exhibitor Lead Forms:
      These allow customization of lead forms specific to each booth or exhibitor.

  6. To edit a default lead form:

    • Click the Edit Form Fields button found in the Actions column.

    • Customize the fields as needed to tailor the form to your event’s requirements.

    • Save your changes.

       

  7. To customize exhibitor lead forms:

    • Navigate to the Exhibitor Lead Forms section.

    • Select the booth or exhibitor whose form you want to customize for example i am selecting Acme LLC booth.

    • Modify the form fields to suit each exhibitor’s lead collection needs.

    • Save changes after editing.

 

Additional Tips:

  • Use consistent field types to ensure data accuracy.

  • Preview your forms before publishing to verify layout and field order.

  • Regularly review and update forms to keep information collection relevant.


By following these steps, you can effectively manage lead capture forms to enhance your event's lead generation and exhibitor engagement.