---
title: How to Create and Manage Follow-Up Sequences in Email Campaigns
description: Follow-up sequences help organizers maintain consistent communication with attendees after a campaign has been sent. You can now create both automated and manual follow-ups directly from your campaign dashboard to reach users based on timing.
---
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# How to Create and Manage Follow-Up Sequences in Email Campaigns
## Follow-up sequences help organizers maintain consistent communication with attendees after a campaign has been sent. You can now create both automated and manual follow-ups directly from your campaign dashboard to reach users based on timing.
### Overview
Follow-ups allow you to send additional emails linked to a parent campaign. These can either be:
- **Automated Sequences** — sent automatically based on recipient actions (e.g., opened, clicked, not opened).
- **Manual Sends** — scheduled manually for a specific date and time.
Both types of follow-ups appear under the parent campaign in the dashboard for clear visibility and tracking.
#### Automated Follow-Up Sequences
Automated sequences are triggered automatically based on user activity, eliminating the need for manual scheduling.
### How It Works
1. Click on Marketing section**. Open Email Campaign Dashboard** → locate your campaign.
2. Click **Add Follow-Up** under campaign actions.
3. On the **Choose Type** screen, select **Automated Sequence** → click **Continue**.
### Step 1: Design Email
- Create your follow-up email using the existing drag-and-drop builder.
- You can also choose from your **Saved Templates** for quick setup.
### Step 2: Schedule Automation Triggers
You’ll now define when and why your automated follow-up should send.
**Trigger Condition Dropdown:**
Choose what action should automatically send the email. Options include:
- When email is opened
- When email is not opened
- When link is clicked
- When email is delivered
**Initial Delay:**
- Numeric input with unit selection (Minutes / Hours / Days).
- Defines how long after the trigger event the follow-up will send.
### Step 3: Review Sequence
Before completing setup, the **Review Sequence** screen summarizes:
- **Type:** Automated Sequence
- **Trigger:** Selected condition (e.g., Email Opened)
- **Initial Delay:** e.g., 1 day
- **Total Emails in Sequence:** Number of follow-ups created.
- **Complete Setup:** Finalizes automation and adds it under the parent campaign on the dashboard.
### Dashboard View
- Automated follow-ups appear **nested under their parent campaign.**
This ensures clarity when multiple follow-ups exist under the same campaign.
#### 2. Manual Follow-Up Sequences
Manual follow-ups let you schedule a follow-up message for a specific date and time rather than relying on triggers.
### How It Works
1. From the **Campaigns Dashboard**, click **Add Follow-Up**.
2. On the **Choose Type** screen, select **Manual Send** → click **Continue**.
### Step 1: Design Email
- Use the drag-and-drop email builder to design your follow-up.
- You can also select from your **Saved Templates** for faster setup.
### Step 2: Schedule Send Time
- Set a specific **Date and Time** for the follow-up email.
- The system ensures time zone alignment with your event configuration.
### Step 3: Review Sequence
The Review screen shows a summary of your follow-up setup, including:
- **Type:** Manual Send
- **Scheduled Time:** Selected date and time
- **Total Emails in Sequence**
****
- **Add Another Email in Sequence:**
When we click on create follow up sequence then it opens up an popup to either another follow-up in the same sequence or save and exist.
Using **follow-up sequences** helps automate attendee engagement and simplify manual scheduling giving organizers more control over campaign timing, delivery, and audience behavior tracking. Whether you choose **automated** or **manual** follow-ups, all activity remains seamlessly organized under your main campaign, ensuring a unified and efficient communication workflow.
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