Follow-up sequences help organizers maintain consistent communication with attendees after a campaign has been sent. You can now create both automated and manual follow-ups directly from your campaign dashboard to reach users based on timing.
Overview
Follow-ups allow you to send additional emails linked to a parent campaign. These can either be:
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Automated Sequences — sent automatically based on recipient actions (e.g., opened, clicked, not opened).
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Manual Sends — scheduled manually for a specific date and time.
Both types of follow-ups appear under the parent campaign in the dashboard for clear visibility and tracking.
1. Automated Follow-Up Sequences
Automated sequences are triggered automatically based on user activity, eliminating the need for manual scheduling.
How It Works
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Open Campaigns Dashboard → locate your campaign.
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Click Add Follow-Up under campaign actions.
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On the Choose Type screen, select Automated Sequence → click Continue.
Step 1: Design Email
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Create your follow-up email using the existing drag-and-drop builder.
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You can also choose from your Saved Templates for quick setup.
Step 2: Schedule Automation Triggers
You’ll now define when and why your automated follow-up should send.
Trigger Condition Dropdown:
Choose what action should automatically send the email. Options include:
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When email is opened
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When email is not opened
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When link is clicked
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When email is delivered
Initial Delay:
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Numeric input with unit selection (Minutes / Hours / Days).
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Defines how long after the trigger event the follow-up will send.
Step 3: Review Sequence
Before completing setup, the Review Sequence screen summarizes:
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Type: Automated Sequence
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Trigger: Selected condition (e.g., Email Opened)
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Initial Delay: e.g., 1 day
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Total Emails in Sequence: Number of follow-ups created.
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Complete Setup: Finalizes automation and adds it under the parent campaign on the dashboard.
Dashboard View
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Automated follow-ups appear nested under their parent campaign.
This ensures clarity when multiple follow-ups exist under the same campaign.
2. Manual Follow-Up Sequences
Manual follow-ups let you schedule a follow-up message for a specific date and time rather than relying on triggers.
How It Works
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From the Campaigns Dashboard, click Add Follow-Up.
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On the Choose Type screen, select Manual Send → click Continue.
Step 1: Design Email
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Use the drag-and-drop email builder to design your follow-up.
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You can also select from your Saved Templates for faster setup.
Step 2: Schedule Send Time
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Set a specific Date and Time for the follow-up email.
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The system ensures time zone alignment with your event configuration.
Step 3: Review Sequence
The Review screen shows a summary of your follow-up setup, including:
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Type: Manual Send
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Scheduled Time: Selected date and time
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Total Emails in Sequence
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Add Another Email in Sequence:
When we click on create follow up sequence then it opens up an popup to either another follow-up in the same sequence or save and exist.
Using follow-up sequences helps automate attendee engagement and simplify manual scheduling giving organizers more control over campaign timing, delivery, and audience behavior tracking. Whether you choose automated or manual follow-ups, all activity remains seamlessly organized under your main campaign, ensuring a unified and efficient communication workflow.