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      How to configure and manage UTM Codes/Affiliate Links for your event

      UTM aka affiliate Links are URLs that contain a unique identifier to track sales or actions generated by a specific affiliate partner. These links allow businesses to credit affiliates for driving sales.

      Step-by-Step Guide: Creating UTM/Affiliate Links in vFairs

      Step 1: Log into the vFairs Backend

      1. Go to the vFairs admin portal URL for your event.
      2. Log in with your administrator credentials.

      Step 2: Navigate to the “registration” Section

      1. Once logged in, find the "registration" tab from the left-hand navigation panel.
        • The Marketing section is where you can manage campaign tracking, including UTM links (also sometimes called as affiliate tracking links.)
      2. Click on "UTM Links".

      Step 3: Create a New UTM Link

      1. In the UTM Links section, click the "Add" button to generate a new link.

      Step 4: Fill in UTM Parameters

      You’ll see a form where you can input various parameters for your UTM links. Here's a breakdown of typically filled parameters/ fields:

      • Campaign Source (utm_source):

        • This identifies which site or platform the traffic comes from (e.g., Google, Facebook, LinkedIn, Affiliate_1).
        • Input the name of the affiliate or traffic source you are tracking.

      • Campaign Medium (utm_medium):

        • This identifies the medium (e.g., email, CPC, social, banner, affiliate).
        • Enter the type of channel, like “affiliate” or “email.”

      • Campaign Name (utm_campaign):

        • This is for the specific campaign you're running.
        • Input the campaign name or event name for easy identification (e.g., "Brainstorm_Event_Promotion").

      • Campaign Term (utm_term): (Optional)

        • Usually used for paid search campaigns to track specific keywords.
        • This can be left empty unless you are tracking specific keywords.

      • Campaign Content (utm_content): (Optional)

        • Used for differentiating ads or links that point to the same URL.
        • Can be used for testing different ad copies or links.

      Fill in these fields as applicable to your campaign or affiliate tracking. Here are all the parameters you can add;

      1. utm_source: Identifies the source of the traffic (e.g., Twitter).

      2. utm_medium: Specifies the marketing medium used (e.g., Email).

      3. utm_campaign: Defines the specific campaign (e.g., abc_referral).

      4. utm_content: Differentiates ads or links (e.g., Text).

      5. utm_term: Tracks keywords or event names (e.g., Abcevent).

      6. partner_tag: Custom parameter to track partner-related information (e.g., sponsor).

      7. mktg_promoter_tag: Custom parameter to track specific marketing promoters (e.g., abc_promote).

      These additional custom parameters (partner_tag and mktg_promoter_tag) are likely used for more granular tracking specific to affiliates or promoters in the campaign.

      Step 5: Link Destination

      1. Enter the Destination URL to which the UTM link should redirect.
        • This is usually your event registration page or the landing page for the event.
        • Example: https://your-event.vfairs.com/
      2. The system will automatically append the UTM parameters you entered to this URL.

      Step 6: Generate the UTM/Affiliate Link

      1. After filling in the necessary fields, click "Save" to create the UTM link.
      2. The system will automatically append the UTM parameters to the destination URL.
        • Example: https://your-event.vfairs.com/?utm_source=twitter&utm_medium=email&utm_campaign=My_Event_Promotion

      Step 7: Copy and Share the UTM Link

      1. Once the UTM link is generated, it will appear in a list on the same page.
      2. Click the "Copy" icon next to the link to copy it to your clipboard.
      3. Share the link with affiliates, marketing channels, or whoever is responsible for distributing it.

      Step 8: Tracking and Reporting

      1. Return to the "UTM Links" or "Affiliate Links" section at any time to view the performance of these links.
        • Click on the "Analytics" section in the navigation panel and find these attached to registration report.
      2. You’ll be able to see the conversion rate per link from the same listing of UTM links.
        • This will give insights into the performance of each traffic source or affiliate.

      Step 9: Adjust and Optimize

      1. As you analyze the data from these reports, you can adjust your UTM links to optimize performance.
      2. Create new UTM links for different campaigns, channels, or affiliates as needed. There is no cap on number of UTM links one can create.

      Things to Keep in Mind

      • Consistency: Ensure that your naming conventions for UTM parameters are consistent across all links. This will make reporting and analysis much easier.
      • Testing: Before distributing links widely, test them to ensure they direct traffic to the correct pages and the parameters are correctly appended.

      By following these steps, you'll be able to create UTM and affiliate tracking links in vFairs that will help you monitor traffic sources and campaign performance efficiently.