This article guides exhibitors through the process of configuring and customizing booth links using the event management system’s booth builder tool, ensuring a seamless and engaging visitor experience.
Introduction: Effective navigation and resource accessibility are key components of a successful exhibition booth. Setting up booth links allows exhibitors to guide visitors to essential information, promotional materials, or external sites directly from their booth.
Step 1: Access the Exhibitor Portal
- Log Into Your Account: Begin by logging into the exhibitor portal. This access point is critical for managing your booth settings and features.
Step 2: Navigate to Booth Configuration
- Locate the Overview Section: Once logged in, click on 'Overview' in the left navigation bar.
- Enter Booth Builder: Click on 'Configure Booth' to access the Booth Builder.
Step 3: Customize Your Booth Links
- Open the Booth Editor: In the Booth Builder interface, locate and expand the Booth Editor drawer on the right side of the screen.
- Access Booth Links Settings: Click on 'booth links' within the Booth Editor.
- Manage Visibility of Links: Use the 'eye' icon to toggle the visibility of each link. Selecting this icon allows you to choose which links are visible to visitors and which are not, helping you control the amount of information presented at any time.
- Edit Link Names and URLs: Click the 'Edit' icon next to each link to modify its name/Type/ URL or any other field.
- Add More Links: If you need to include additional resources, click 'Add another link' at the bottom left of the edit section. Fill in the necessary details for the new link, including the display name and URL.
Step 4: Save Your Settings
- Confirm Your Changes: After setting up and customizing your booth links, click the 'Save' button at the bottom of the edit drawer. It is crucial to save to ensure all your configurations are implemented and retained.
Conclusion: Booth links are a fundamental aspect of digital booth setup, offering a direct way for visitors to access your content and engage with your brand. By properly setting up and managing these links, you can enhance the functionality of your booth, leading to a more interactive and productive exhibition experience.
Best Practices:
- Clarity and Relevance: Ensure that the names of your links clearly indicate what visitors will find when they click on them. The links should be directly relevant to your exhibition goals and visitor interests.
- Regular Updates: Keep your booth links updated to reflect the latest information and resources. This includes checking that all URLs are active and lead to current web pages.
- Design Consistency: Maintain a consistent design and formatting style for your links to ensure they are visually integrated into your booth’s overall design, enhancing the aesthetic appeal and user experience.
Setting up booth links with careful consideration of how they integrate into your overall booth design and marketing strategy can significantly impact the success of your exhibit, driving engagement and delivering valuable information to attendees.