--- title: How to integrate Marketo with vFairs description: Learn how to integrate Marketo with vFairs for seamless synchronization of attendee data. This guide covers the entire setup process, from field mapping to integration testing. --- [Skip to content](https://help.vfairs.com/knowledge/how-to-set-up-marketo-crm-integration#main-content) English Show submenu for translations [Customer portal](https://support.vfairs.com/care?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Customer portal](https://support.vfairs.com/care) Welcome to vFairs Help Center - There are no suggestions because the search field is empty. 1. [Help Center](https://help.vfairs.com/knowledge?hsLang=en) 2. [Integrations](https://help.vfairs.com/knowledge/integrations?hsLang=en) # How to integrate Marketo with vFairs ## Learn how to integrate Marketo with vFairs for seamless synchronization of attendee data. This guide covers the entire setup process, from field mapping to integration testing. #### With the Marketo-vFairs integration, every attendee who registers for an event on vFairs is automatically added to Marketo as a Lead, ensuring smooth communication, personalized follow-ups, and more effective marketing. #### **Overview of the Integration Process** 1. **Field Selection**: Identify the key user profile attributes to collect during registration (e.g., name, email, phone number). 2. **Create Fields in vFairs**: Utilize the vFairs Form Builder to create the necessary registration fields. 3. **Create Fields in Marketo**: Establish corresponding fields in Marketo To facilitate data synchronization. 4. **Field Mapping**: Map the registration fields between vFairs and Marketo to ensure data consistency across both platforms. 5. **Integration Testing**: Test the integration by registering a user and verifying that the data appears in the user listing sections of both systems. ### **Access the Integrations Dashboard** 1. **Log In to the Backend**: Start by logging into your backend dashboard to access the integration features. 2. **Navigate to Integrations**: On the left menu bar, scroll down to the very bottom and locate the **Integrations** button. ![](https://help.vfairs.com/hs-fs/hubfs/image-png-Nov-26-2024-07-45-51-9146-AM.png?width=420&height=189&name=image-png-Nov-26-2024-07-45-51-9146-AM.png) 3. **Enter the Dashboard**: Click the **Integrations** button to enter the integration hub. 4. **Explore Available Apps**: Once inside, browse through the list of all available apps displayed on the dashboard. ![](https://help.vfairs.com/hs-fs/hubfs/image-png-Sep-05-2025-05-22-11-4730-AM.png?width=1887&height=582&name=image-png-Sep-05-2025-05-22-11-4730-AM.png) 5. **Select Your App**: Click on  the app you wish to integrate with and then click on the **Configure** button to begin setting up your integration.   **Configuration of the Marketo Integration.** Clicking "Launch Setup" initiates the process. ![](https://help.vfairs.com/hs-fs/hubfs/undefined-Sep-05-2025-05-29-57-6080-AM.png?width=923&height=442&name=undefined-Sep-05-2025-05-29-57-6080-AM.png) **Follow the instructions.** 1\. Add Account ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcH3WlwQJPjoGOZW0LEn_iRmXX1Et3BCddqoMxUbYvz7GyWdxXgJAgZbGjAMJKgdRbx_V9BrjYgwCsRtbKI9CEHwx9n6JFKx7PeKvqu9ZWQpB1Drc7wETb-ynLFVwg1UaKw-Y57yc89m-cpv8uSMuHvv16V?key=yGRu4wP5My3vyEvXOdXWBA) Provide your credentials, Marketo will confirm your account with the Two factor and you can also select the account if you have more than one.![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfpd6ALSmkH3vaDJ32IXC5hgqAdu2eBlVERcI66JoTCI-owO7MjOtO-qQu-nsrOixM7lsYt6iJncwhNt5DP1I7yX4RgYHHeh46u_tNXuD0tJBbKfCcN7Qaj3PevbA1Zp5wQ3Fm90UIz9-iunada2EgLPsSf?key=yGRu4wP5My3vyEvXOdXWBA) The integration list displays various integrations. You can enable any integration that suits your needs.  ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfDcnuSfXpLVEb6vI80fQtPyGVhGNMIr5_qmM2wVN3vgQVDbuYUWg7B6mZbwHAdK6dXYttrR7ni1EKuKiJ-OlTWrC1r2ge-Jdf_xuHj3JhCiueePJVvPKywB7xspq-Xh-WIbzhDsQulCk6fFqxoX4rjCkum?key=yGRu4wP5My3vyEvXOdXWBA) **Configure Create Contact Integration:** 1. Click the "Setup and Enable" button for the desired integration. 2. A new screen appears with a Yes/No dropdown. 1. **Important:** Always select "**Yes**" during initial configuration to allow Contact update. 3. Click the "**Next**" button in the bottom right corner. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeG8QRJ-wVY88ktelkXD21HTX1RpFJdW_d2ibxpA_Xfc1cz6NGu0y72AT9nMZYDoIY-pdPAvQV99p1_DWf2xHkx3_LnI7zsSMXHjoziFaEaJZvTBhOSYIh2l3Fzz1f8a6DpRM1XQ8BROF3DvjWyKDyVJUJA?key=yGRu4wP5My3vyEvXOdXWBA)     **Matching Fields:** 1. These fields correspond to the data received from your vFairs registration form, such as the registration form itself. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeBxrCwONoh7oeB-yNF8O709RDR5d94K6EHDuRrZCvT3J6Ng1jlCWhQbhj4LhDMOqFozumVjMlgE8qA_LXUSq_PxAwwgKpWAvCIwl6Z1d-5QQy9qRK8I6ZBy_Y4aTvpWHPL2VFUjDSwqXQyOBvfelL50Zk?key=yGRu4wP5My3vyEvXOdXWBA) 2. Clicking on a Marketo field will display all available fields from the vFairs data. 3. By clicking the search field (see image) within a field, you can search through these vFairs data fields. 4. For example, searching for a field like “First Name” will show the corresponding vFairs data field. 5. The most recently registered users will be automatically identified during matching, indicating a successful field selection. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcluc1Lv2bxl2B-Orn4-6HAKhhRrfZeZF-sm8E8fSRt5fGCd8ev7pYvRvwd7tBscATDxgLWmnBTBvhAC38RL6LHWky41u6wI5I8Y2fRB7Ab5AUjflEW37QWIX6ore3ismSn-9veAY24narblXK9DLtBfAV0?key=yGRu4wP5My3vyEvXOdXWBA)   On the next screen Click save button and this will successfully complete the integration process ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXct4av4DEftijN_VoU-H4BI64kXV70KJJNsvsK9ZEn__Z5XvStvGBvUEDTWoeILeQwaOuUP0LfFKTgo5UTGlOaYkPxce993UhLLdGP7zZpNEjhhujSvR-z-heFliDApPTUA12Cmtouleu4cBGoR9UkD02fc?key=yGRu4wP5My3vyEvXOdXWBA)   **Workflow Diagram: ![](https://help.vfairs.com/hs-fs/hubfs/image-png-Oct-24-2024-08-23-48-7813-AM.png?width=688&height=534&name=image-png-Oct-24-2024-08-23-48-7813-AM.png)**   If you have any additional questions or need further assistance, please don't hesitate to reach out to our integration team at **[Email](mailto:integrations@vfairs.com)** - 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