Email campaign statistics provide valuable insights into your campaign's performance and recipient engagement. This guide explains how to interpret the key statistics for email campaigns, helping you make data-driven decisions.
1. Total Emails
This metric represents the total number of recipients for the campaign. To better understand this:
- Hover over the "Total Emails" column for a tooltip: "The total number of email recipients for this campaign."
2. Pending Emails
Pending emails are those still queued and awaiting delivery. Here's how to interpret them:
- Check the "Pending Emails" column for a tooltip: "The number of emails that are queued and awaiting delivery."
3. In-progress Emails
These are emails currently being sent. To identify the progress:
- Hover over the "In-progress Emails" column for a tooltip: "The number of emails currently being sent."
4. Sent Emails
The "Sent Emails" column shows emails that have been successfully dispatched. For clarity:
- Hover over the "Sent Emails" column for a tooltip: "The number of emails successfully sent from this campaign."
5. Delivered Emails
Delivery statistics show how many emails have reached recipients' inboxes. To access more details:
- Hover over the "Delivered" column for a tooltip: "The number of emails successfully delivered to recipients’ inboxes."
6. Opens
Opens represent the number of unique recipients who have opened the email. To understand engagement:
- Hover over the "Opens" column for a tooltip: "The number of unique recipients who opened this email."
7. Clicks
Clicks measure how many recipients interacted with links within the email. To assess link performance:
- Hover over the "Clicks" column for a tooltip: "The number of unique recipients who clicked on links within this email."
8. Error
Errors highlight emails that failed to send. This helps pinpoint delivery issues. To review this:
- Hover over the "Error" column for a tooltip: "The number of emails that failed to send."
9. Status
The "Status" column provides an overview of the current state of the email campaign. It typically includes three stages:
- Draft: The campaign is in preparation and not yet scheduled or sent.
- Scheduled: The campaign is planned and queued for a specific send time.
- Processed: The campaign has been sent and is now complete.