This guide outlines how to access and utilize various mobile app-specific reports through your event management system, providing valuable insights into different aspects of your event's mobile interaction.
Introduction: In today's digital age, event organizers increasingly rely on mobile apps to enhance attendee engagement and streamline event operations. Post-event analytics play a crucial role in measuring success and identifying areas for improvement.
Step 1: Access the Analytics Section
- Navigate to Analytics: Start by logging into the backend of your event management system. From there, click on 'Analytics' in the left navigation menu. This section is designed to provide a comprehensive overview of all data-related functionalities and reporting tools available.
Step 2: Select Post Event Reports
- Go to Post Event Reports: Within the Analytics area, find and select 'Post Event Reports.' This section allows you to dive deep into data collected before, during, and after the event, specifically tailored to different event components including the mobile app.
Step 3: Utilize the Report Type Dropdown
- Choose Mobile App Reports: From the report type dropdown, select the reports that specifically apply to mobile app interactions. These reports are categorized into several sections, each providing insights into different functionalities of the app.
Description of Mobile App-Specific Reports:
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Contact Card Section:
- Contact Card Report: Shows which contact cards have been exchanged, including details on who scanned and retrieved each card.
- Contact Card User Share: Indicates who shared their contact cards via chat.
- Contact Cards for Booth: Details which booth has retrieved which users' contact cards.
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Live Feed Section:
- Live Feed Detail Report: Provides an overview of the live feed activity, including the number of comments, likes, and the specific users who engaged with the content.
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Ad Reports Section:
- Splash Ad Summary Reports: Include metrics such as total clicks, clicks by unique users, best performing ad, and detailed analytics on ad engagement.
- Splash Ad Detailed Reports: Includes detailed summary of when and who clicked the ads
- Banner Ad Summary Reports: Summarize and detail user interactions with banner ads, providing insights into effectiveness and audience engagement.
- Banner Ad Detailed Reports: Includes detailed summary of when and who clicked the ads
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Check-In and Check-Out Section:
- Check In and Check out Summary Report: Offer the overview summary of check-Ins and Check-Outs.
- Check In and Check Out Detailed Report: Offer an overview and detailed breakdown of check-ins and check-outs
- Check in and Check Out Detailed Report (Sessions): Offer an overview and detailed breakdown of check-ins and check-outs, including session-specific data.
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QR Scans Reports Section:
- QR Scans Summary Report: Summarizes the total number of contact exchanges done through QR scans across the event.
- QR Scans Detailed Report: Provides specifics on who scanned, when, and the details of each scan.
- Booth QR Scan Report: Details who scanned which booth’s QR code, along with the specifics of each QR code interaction.
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Scavenger Hunt Section:
- QR Scavenger Hunt Report (Mobile): Tracks which user scanned which item, the points rewarded, and the timing of each scan.
- QR Scavenger Hunt Report (Mobile): Tracks which user scanned which item, the points rewarded, and the timing of each scan.
Step 4: Generate and Analyze Reports
- Generate Desired Reports: Select the reports you wish to view, fill in any necessary criteria or filters, and then generate the report to view the results.
- Analyze the Data: Use the insights from these reports to understand attendee behaviors, gauge the effectiveness of mobile engagement strategies, and identify areas for future improvement.
Conclusion: Mobile app-specific reports are invaluable tools for event organizers seeking to maximize engagement and streamline operations. By effectively using these reports, you can gain a deeper understanding of how attendees interact with your event app, allowing for data-driven decisions that enhance overall event success.
Best Practices:
- Regular Monitoring: Continuously monitor app engagement during the event to make real-time adjustments.
- Custom Reports: If the standard reports do not meet all your needs, consider requesting custom reports from your dedicated project manager.
- Actionable Insights: Translate data insights into actionable strategies for subsequent events to continuously improve the attendee experience.
By thoroughly exploring and utilizing the depth of data available through mobile app-specific reports, event organizers can not only measure success but also lay the groundwork for future innovations and enhancements in event technology strategies.