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What are the different user roles and their characteristics

Below is an overview of the main user roles in an event or virtual platform, their characteristics, and their responsibilities.

1. Attendees/Visitors

Characteristics:

  • Primary Audience: Attendees or Visitors are the participants who register to attend an event, such as conferences, webinars, expos, or trade shows.
  • Access Level: Limited access to the platform. Their interaction is primarily within the context of event content, sessions, exhibits, and for the networking capabilities configured for them.
  • Functions:
    • View and register for event sessions or webinars.
    • Visit virtual booths or exhibit halls.
    • Participate in polls, surveys, or Q&A sessions.
    • Network with other attendees through chats or social interaction features.
    • Access downloadable resources, such as presentations or brochures.

Responsibilities:

  • Attendees have minimal responsibility. Their role mainly revolves around attending sessions, visiting booths, networking with peers, and consuming event content.

2. Booth Admin

Characteristics:

  • Role Context: A Booth Admin is typically assigned to manage a virtual booth or exhibit space during an event. This could be for a company, product, or service.
  • Access Level: Limited to managing content and interactions within their assigned booth or exhibit.
  • Functions:
    • Upload and manage content in the booth (e.g., videos, brochures, product information).
    • Interact with attendees through chat, direct messages, or live video features.
    • Monitor and respond to attendee inquiries in real-time.
    • Track booth metrics such as the number of visitors, interactions, or downloads.
    • Collect leads by gathering attendee contact details (if enabled).

Responsibilities:

  • A Booth Admin is responsible for engaging and assisting attendees who visit their booth. They are key to the attendee experience, providing information, answering questions, and promoting their product or service.

3. Admin

Characteristics:

  • Role Context: Admins have a high-level role that allows them to manage the overall event and platform settings. They work behind the scenes to ensure that everything runs smoothly.
  • Access Level: High access, typically allowing control over all aspects of the event. They however cannot see the user listing and reports of the event.
  • Functions:
    • Set up and manage event logistics, including sessions, speakers, schedules, and attendee registration.
    • Manage user roles (assign, edit, or revoke roles for other users like Booth Admins or Attendees).
    • Monitor attendee interactions, troubleshoot technical issues, and assist other users.
    • Generate reports on event performance, attendance statistics, and booth analytics.
    • Provide event support for speakers, exhibitors, and attendees.

Responsibilities:

  • Admins ensure that the event runs smoothly by managing registrations, setting up sessions, monitoring virtual interactions, and offering technical support. They have access to all event settings and can make adjustments as needed.

4. Event Owner

Characteristics:

  • Role Context: The Event Owner is typically the person or organization responsible for organizing the entire event. This role often belongs to the key decision-makers or the event organizer who oversees the planning and execution of the event.
  • Access Level: The highest level of access within the platform, including the ability to configure the event, assign roles, and make overarching decisions about event content and structure.
  • Functions:
    • Full control over event creation, including the setup of sessions, exhibitors, sponsors, and content.
    • Access to detailed event analytics and reports.
    • Manage the overall attendee experience, including virtual event design and customization.
    • Assign and manage roles for other users, including Admins, Booth Admins, and other participants.
    • Coordinate with sponsors, speakers, and exhibitors to ensure their needs are met.
    • Oversee ticketing, registration, and payment settings.

Responsibilities:

  • The Event Owner is ultimately responsible for the event’s success. They ensure that all logistics, content, and platform settings are in place. They are also the point of contact for high-level decision-making and troubleshooting.

5. vCapture Admin

Characteristics:

  • Role Context: A vCapture Admin is responsible for managing and configuring the virtual content capture system, often associated with media, recordings, or live-streaming during events.
  • Access Level: Specialized access related to virtual session management, video content, and attendee engagement via multimedia.
  • Functions:
    • Manage and configure live-streaming and recorded content for sessions, workshops, or keynotes.
    • Ensure that all virtual session content is being captured properly, including video feeds, slides, and Q&A interactions.
    • Set up recording settings for sessions, manage streaming platforms (e.g., YouTube, Vimeo, custom platforms), and integrate media tools.
    • Provide technical support for video-related issues, ensuring smooth streaming during live sessions.
    • Monitor attendee engagement with video content, such as views and interactions.

Responsibilities:

  • A vCapture Admin plays a key role in managing multimedia aspects of the event. They are responsible for ensuring that content is captured, recorded, and delivered to attendees, enhancing the overall event experience.

Summary of Roles and Their Characteristics

User Role Key Characteristics Access Level Primary Functions
Attendee/Visitor Registered participants who consume event content. Limited (view-only) Attend sessions, network, visit booths, interact with content and speakers.
Booth Admin Manage virtual booths/exhibits and engage with attendees. Moderate (booth-focused) Upload content, chat with attendees, track booth metrics, collect leads.
Admin High-level control of event management and operations. High (full event access) Manage sessions, registrations, analytics, troubleshoot technical issues.
Event Owner Organizes and oversees the entire event. Full (platform admin) Set event goals, manage roles, configure event details, liaise with stakeholders.
vCapture Admin Manages virtual content capture and streaming. Specialized (video access) Oversee live-streaming, video recording, and multimedia content delivery.

Conclusion

Each user role in an event platform plays a critical part in the success of the event. From attendees who engage with content to Booth Admins who represent exhibitors, and from Admins who manage the technical and logistical aspects to Event Owners who ensure everything runs smoothly, every role contributes to the event’s overall experience. Understanding these roles and their responsibilities will help you create a more organized, efficient, and enjoyable event for all users involved.